|
|
|
|
In getting your idea off the ground, there are 4 basic steps or ways in which Ken Howard is able to help you.
NB: Advertising Agencies, Promotional Product Companies and major corporations just go straight to Contact Us.
Inventors, CLICK here to book an evaluation, once you have read the information below.
PLEASE DO NOT EMAIL or SEND
UNSOLICITED SUBMISSIONS or PROTOTYPES.
You could lose your
copyright by doing this!
ALWAYS have confidentiality agreements signed before anyone is shown your idea.
To protect
Kenhoward.com,
ALL unsolicited submissions will not be opened but
deleted from the
Kenhoward.com
server (Inbox and Deleted box) immediately. All physical mail
submissions received will not be read. This protects both you and
Kenhoward.com.
If you wish to send information to KHDC, do so by filling out the
form linked to the
Information Pack link.
Kenhoward.com
is well suited in helping you by designing and manufacturing your
product, idea, toy or game. As well, their team of programmers is
able to develop your computer software title concept. Ken Howard has
published and developed over
700
titles and 35
million parts, pieces and products. KH does have the experience and
knowledge to design and create virtually "anything". As
Kenhoward.com
focuses exclusively on product development and manufacture,
he is
well suited
as a first-stop design studio.
Kenhoward.com
can pass on information, learnt from previous clients, on how
you can raise
funding capital and how they marketed their finished product.
Request an INFORMATION PACK, QUOTE, EVALUATION or S.W.O.T. ANALYSIS MEETING
You should review this page BEFORE any Evaluations, Meetings or Quotes of your concept.
A S.W.O.T. Analysis refers to a face to face meeting where the Strengths, Weaknesses, Opportunities and Threats of your product are discussed and evaluated. From here Kenhoward.com would quote on further involvement.
PROCESS (4 STEPS):
There is a four step process to developing your idea (or concept).
1. EVALUATION > 2. DESIGN > 3. PROTOTYPE > 4. MANUFACTURE
BUT FIRST
Stop
spending anymore time or effort in developing your product, you may be wasting
your time and/or money.
KH
actually finds it easier to DEVELOP from scratch!
1. EVALUATION
An
EVALUATION is a REQUIREMENT before
PROTOTYPE DESIGN services are accessible.
If you would like to book an evaluation, please fill in the
appropriate fields on the
INFORMATION PACK, QUOTE, EVALUATION or S.W.O.T. ANALYSIS MEETING
form.
2. DESIGN:
KH
puts incredible effort and energy into the design and development of each new
product. Since they
specialises
in toy and game design,
Kenhoward.com is
second-to-none in this field.
His
team of specialist graphic artists and industrial designers generate original
graphics and parts which actually BECOME your property. The key is
ORIGINAL DESIGN!
IMPORTANT TOY
SAFETY LINKS WHICH MUST BE CONSIDERED WITH ANY NEW DESIGN
(please advice KH
of any dead, new, updated or amended links)
Safe Toys For Kids - Australian Competition and Consumer Commission - from
NSW Government
Safe Toys For Kids - This one is from the Western Australian Govt. You will
find most western countries have uniform guidelines for toy manufacture, it is
your responsibility to make sure your product meets these guidelines. Even
though KHDC may designs and manufacture your concept, it is YOUR product being
invented, therefore SAFETY is therefore your role
Toy
Safety Schedule - Australian and New Zealand Toy Compliance schedule
US Consumer Product Safety
Commission - information for toys targeted for the United States
US Safety Standards - information from the US Toy Industry Association Inc.
US State Public Interest Research Groups &
TOYSAFETY.net - Consumer DO make a difference!
3. PROTOTYPE:
When you finally see your
finished prototype, KH
is convinced that you will be really pleased with the result.
His
experience, design skills and the fact that
he has
published and developed so many products, means you don't have to go anywhere
else.
If you require any plastic pieces or parts for your toy or game idea,
his
industrial design team is also able to design these items from scratch in a 3D
CAD program then export them for preparation into a prototype.
He uses
use a couple of different processes, including STEREOLITHOGRAPHY (SLA) and 3D
Solid Printing. Simply put, SLA is a laser-liquid plastic-resin process and 3D
Solid Printing is exactly what it describes, a unique process of building the
model up in layers on a sophisticated 3D printer. These finished "rapid"
prototype parts look and feel like injected moulded plastic. These are great for
prototypes, saving you tens of thousands of dollars!
If electronic parts are required,
Kenhoward.com
also offers Industrial Graphic development services (similar to the electronics
for the dash in your car or the touch pad on a washing machine). This includes
full chip design and programming.
If computer game development is required,
he has
a team of programmers at
his disposal.
KH
has successfully developed quite a number of titles.
On average, prototypes take from 1 to 6 months to complete, depending on how
much work is involved and how complex the idea is. KH
uses all original graphics. They have a vast resource network to source parts as
well, minimising development costs. They are also able to offer assistance with
COPYRIGHT protection as well as TRADEMARKS and
PATENTS.
4. MANUFACTURE:
Kenhoward.com
is then able to manufacture your idea for you (and even include their margin)
less than you could. This is due to the buying power from
making so many of their own products as well as for clients. A PROTOTYPE is a
requirement BEFORE KH
begins the MANUFACTURING process.
TESTING: Once you receive your finished sample, it is important that you test-play the prototype to make sure it works properly (particularly relevant with board games, to make sure your RULES actually work in real "playing"). Also, at this time you must extensively check grammar and spelling, as many inventors tend to make a lot of mistakes here. KH provides a proof-reading service but like all publishers, they take NO RESPONSIBILITY, even for their own mistakes, the reason being that working so closely on a project it is easy not to notice errors (this is a common problem in the publishing industry)
ON-SELLING your idea is the next step. You may already have someone who will license the concept from you or else you could market it yourself or be referred to someone who is looking for NEW products. KH can advise on what you can expect but the negotiations are up to you and your legal people, at this point KH can be used as an INTRODUCTORY SERVICE
PRE-PRESS, MANUFACTURING (or PUBLISHING): Kenhoward.com can take on this whole role for you. Pre-press includes all the colour separation, film work and preparation of printing plates and cutting formers. With manufacturing, this is what KH specialises in, due to his "buying" power. Having performed so many production runs with so many contacts, enables them to negotiate the best prices. You get your product manufactured cheaper "piggy-back" style by bundling the production at the same time as other products. This means VOLUME PRICING.
BRANDING &
POSITIONING:
It is vital that during the whole process of developing your
product, that it is branded correctly. By definition "BRANDING"
means determining what the product is, how it will be
labelled, named, packaged and positioned in
the market place etc.
You may have invented a "flattened piece of dry toasted corn" but unless it gets branded (as a "corn flake") all it ever will be is: flat dry corn. From this point, positioning comes into play... the corn is positioned into the food market... but which part?... "breakfast". The branding cycle is NOW complete. It is the same with your product. Kenhoward.com's team will help you brand your idea.
STORAGE, DISTRIBUTION and MARKETING: KH is able to advise on all these areas and has many years of experience as well as some good contacts to assist you.
The Information Pack is FREE.
EVALUATION: The cost of an evaluation is now FREE.
Making a PROTOTYPE is very costly and KH generally only makes 1 or 2 samples. They find that multiple prototypes do go missing and you are not as well protected when it comes to copyright. Also, when you only have 1 or 2 samples you perceive them as more valuable. Clients could lose their samples to individuals who never return them after evaluating them for the purpose of licensing or product placement. By only having one or two, you are less likely to lend the game out and keep closer control of it. This is the point where new ideas are stolen or copied.
Toys and other Products: Since KH is called upon to develop many non-toy industry products, such as food, medical, packaging, mechanical etc, they need to quote on an individual job basis.
Request an Information Pack or contact KH to book an evaluation.
Awards (Click here to see some of KH's achievements)
It is hoped that this information helps you and KH wishes you all the best with your product or idea. Please don't hesitate to make contact for any further assistance.
NB: Kenhoward.com only DEVELOPS and MANUFACTURES products on a fee-for-service basis.
|
||||||||||||||||||||